Unseen Footwear's Helier sneakers are the last word in understated style

There’s something about the start of a new season that makes us want to wipe the slate clean, forget about the mistakes of yesteryear and bring a fresh clarity to our lives. This also happens to be true of our wardrobes and if, like so many, you fell for the over embellished, logo heavy sneakers that have dominated the past few years – allow us to steer you in a more sophisticated direction.

Unseen Footwear is a new British sneaker brand that purposely sets itself apart from the hypebeast designs that have become so ubiquitous. Designed in London and handcrafted in Italy using fine materials, each and every one of its designs is entirely unbranded save for a super subtle embossing on the tongue.

We’re particularly taken with the brand’s Helier design for winter. A classic tennis-style silhouette is married with butter soft grey suede, a leather lining and Margom sole for the ultimate in versatile footwear. Trust us – suit, jeans, chinos – these shoes go with everything. Unseen has even thrown in two pairs of laces, one grey and one white, so you can make sure the details are right every time. Better yet, they’re now available on the . Step right this way to get your pair…

Gentleman’s Journal says:

“Inspired by Italian style and quality craftsmanship, but with a British sensibility. Unseen footwear has re-conceptualised footwear for a new breed of gentleman. Designed in London and handcrafted in Italy from the finest Italian fabrics using artisanal production techniques.”